Owner & Creative Director
Jennifer Ederer

I am inspired by beauty.  And fortunately for me, beauty is all around us.  It’s in a clear, cloudless sky and a brand new baby’s smell.  And it’s in the embrace of family and friends.  I have the best job in the world.  Every day, I help people experience the beauty that life has to offer.

I guess I had no choice in the matter.  As a little girl I remember enjoying meals at beautifully set tables adorned with fresh cut flowers, authentic German food and classical music playing in the background. During the holidays, my mother would spend countless hours ironing linens, setting the table with the  “special china”, and slaving over the stove… all in an effort to make her family feel loved and appreciated. I learned early on that it is the little details in life that mean the most.

These are the reasons why I opened Modern Day in 2006.  We began as a small retail floral shop in the heart of downtown Grand Rapids.  Although our roots are in floral design (pun intended), we know that there’s more to your event than a beautiful floral.