Tanger Outlet Opening | Grand Rapids, Michigan
When Jessica Westra Events & Media contacted us to design and execute the grand opening events Tanger Outlet Opening VIP Event in Grand Rapids, Michigan, we immediately said yes!
The weekend consisted of a few separate events and parties which included a cocktail soiree shopping event, ribbon-cutting festivities, and a private VIP luncheon in an empty suite. It’s fun to take a look back over the beautiful images that Ben and Mindy at Studio 6.23 captured of this incredible three-day event. Thousands came out to welcome Tanger Outlet Mall to West Michigan, and we were honored to play a role in the grand celebration.
Executing the Event Design
When designing an event, most often we begin our journey with the floor plan. In the case of the new Tanger Outlet Mall VIP luncheon, we started with a bare and industrial space with dark lighting, twenty foot tall ceilings, and an eye-sore of a beam in the direct middle of the room that was a crucial point to address. The goal in designing any event is to create a “wow” factor that the entire flow of the room can be centered upon. So, our immediate thought was, “how do we cover this post and have it work for us?”. We called in one of our favorite guest designers, James, to help us finesse this design. He climbed up on a fork-lift and wove dozens of locally-grown red curly willow branches, Texas smilax greenery, and twinkling lanterns to create the masterpiece shown below. The tree became the focal point we needed in the space to make the big impact on the rest of the overall design aesthetic.
Pictured above, you will see our luncheon floorplan, including the focal point in the center where our massive tree was featured. We played off of the room’s industrial look and feel by combining rustic wood tables from Fancy Fray, textured linens with a pop of color from Party Reflections, edison-bulb hanging light fixtures from Events by I-Candy, and custom galvanized-tin wall panels from Events by I-Candy to break up the white-on-white sterile walls and add a much-needed visual dimension.